A 1,000-strong manufacturers’ organisation that promotes the value of British manufacturing as a differentiator is coming to Wolverhampton for its first sales and marketing workshop of the new autumn season.
Pioneering steel fencing systems manufacturer Zaun will host the Made in Britain workshop on Wednesday, 19 September, focused on marketing, sales, exports and PR.
Delegates will hear about digital marketing for manufacturers and receive a marketing masterclass from Young’s Seafood’s marketing team.
They will also hear from Zaun about its sales, marketing and export journey and enjoy a Zaun factory tour.
Made in Britain workshops highlight the community spirit of the British manufacturing industry, and four events in the spring brought together members to share stories, ideas and advice.
Previous events have taken place at pioneering recycler Axion in Manchester, iconic British car maker Vauxhall, Knowsley cable manufacturer Tratos and global coffee machine manufacturer Fracino in Birmingham.
Made in Britain chief executive John Pearce says: “All the greatest British manufacturers have a story to tell, and the workshops offer them a chance to sell those stories to each other. British SME manufacturers need each other more than ever to increase the strength of the British-made supply chain.
“Typically, at each workshop, two or three new trading relationships are born – as we’re all united in the use of the official collective mark to point to the quality, innovation and excellence of British manufacturing.”
Zaun marketing manager Steve Roberts said: “As a company, we are very proactive at trading on our Britishness throughout our business. We have seen major success through this route, especially in the Middle East and following our work on the London 2012 Olympics.”
After the Zaun event, the final two workshops of the year will be at ethical luxury brand The Soap Co London on 10 October then the ESSE foundry in Barnoldswick, Lancashire, on 14 November. The Made in Britain event is for members across all 50 product sectors and costs just £20.
