Security fencing is primarily designed to protect your business from intruders and criminals. It impedes access to unauthorised personnel while also acting as a powerful deterrent. However, you can also accessorise your security fencing with laser-cut logos and slogans. These can be attached directly to your fence. Although they don’t give your security system many practical advantages, they offer several interesting, intangible benefits. We believe that adding laser-cut slogans or logos to your security fencing is often worthwhile, even if they can’t directly protect your premises. In today’s blog, we’ll explain why by looking at the benefits they offer.
1. Branding and advertising
Security fencing provides a large, obvious space that businesses can use to reinforce and advertise their brand. By adding laser-cut logos and slogans to your security fence, you can make sure that passers-by notice your business and take note of your brand. Security fencing has the potential to raise brand awareness, but most businesses and organisations ignore this potential. Because very few businesses use their security fencing as a place to promote their brands, adding laser-cut logos or shapes to yours can actually give you a competitive advantage.
2. Creating a more welcoming environment
As we’ve mentioned in previous blogs, security fencing is great at deterring would-be intruders, but it can also look a little forbidding to legitimate customers and clients. Laser-cut logos and slogans can help give your fencing a slightly friendlier, more decorative look. As a result, your customers are less likely to find it off-putting and are more likely to spend time on your premises. This obviously increases your chances of making a sale.
3. Disrupting lines of sight
It’s easy for would-be intruders to see through mesh fencing, but they can’t see through a carefully positioned laser-cut shape. In addition, disrupting intruders’ lines of sight can make it harder for them to ‘case’ your site or premises. As a result, they may choose not to target your business.
Of course, laser-cut logos and slogans aren’t appropriate for all businesses and organisations. If your business needs to project a strong, securitised image, for example, it may not be advisable to add decorative features to your security fencing. However, here at Zaun, we believe they are a worthwhile investment for many ordinary UK businesses. So if you’re one of them, contact us today to find out how you can have laser-cut logos and shapes added to your Zaun security fencing.