Why you should consider adding laser-cut logos to your security fencing

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Security fencing is primarily designed to protect your business from intruders and criminals. It impedes access to unauthorised personnel while also acting as a powerful deterrent. However, you can also accessorise your security fencing with laser-cut logos and slogans. These can be attached directly to your fence. Although they don’t give your security system many practical advantages, they offer several interesting, intangible benefits. We believe that adding laser-cut slogans or logos to your security fencing is often worthwhile, even if they can’t directly protect your premises. In today’s blog, we’ll explain why by looking at the benefits they offer.

1. Branding and advertising

Security fencing provides a large, obvious space that businesses can use to reinforce and advertise their brand. By adding laser-cut logos and slogans to your security fence, you can make sure that passers-by notice your business and take note of your brand. Security fencing has the potential to raise brand awareness, but most businesses and organisations ignore this potential. Because very few businesses use their security fencing as a place to promote their brands, adding laser-cut logos or shapes to yours can actually give you a competitive advantage.

2. Creating a more welcoming environment

As we’ve mentioned in previous blogs, security fencing is great at deterring would-be intruders, but it can also look a little forbidding to legitimate customers and clients. Laser-cut logos and slogans can help give your fencing a slightly friendlier, more decorative look. As a result, your customers are less likely to find it off-putting and are more likely to spend time on your premises. This obviously increases your chances of making a sale.

3. Disrupting lines of sight

It’s easy for would-be intruders to see through mesh fencing, but they can’t see through a carefully positioned laser-cut shape. In addition, disrupting intruders’ lines of sight can make it harder for them to ‘case’ your site or premises. As a result, they may choose not to target your business.

Of course, laser-cut logos and slogans aren’t appropriate for all businesses and organisations. If your business needs to project a strong, securitised image, for example, it may not be advisable to add decorative features to your security fencing. However, here at Zaun, we believe they are a worthwhile investment for many ordinary UK businesses. So if you’re one of them, contact us today to find out how you can have laser-cut logos and shapes added to your Zaun security fencing.

About Zaun

Zaun Limited is the sole remaining manufacturer of welded and woven mesh fencing systems that manufactures the entire system in the UK.  Zaun makes the mesh, fencing panels, posts, clamp bars and fixings at its state-of-the-art five-acre production facility in Wolverhampton in the West Midlands.  Products have been tested and approved by testing organisations including CPNI, LPCB and Secured by Design.

Zaun works very closely with all stakeholders within the business including employees, local, national and international suppliers and a long-established customer base of fencing contractors to design, manufacture and supply high-quality fencing systems, increasingly often providing expertise in integrating PIDs and other systems into holistic security solutions.

Zaun was founded in 1996 and remains a private company solely owned by co-founder Alastair Henman with a regional office in Dubai. They are certified to the ISO 9001 quality standard. It is also a member of the Perimeter Security Suppliers’ Association (PSSA), of which Alastair Henman is a director.

Zaun is a proud British manufacturer and founder member of the Made in Britain campaign, a key player in the UK fencing market and one of the fastest-growing companies in an increasingly competitive industry.

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