Three trade shows in six months demonstrate the growing importance of the Middle East to world trade and our own fortunes at Zaun. And, as I said in my blog last November (Clocking the Miles for Global Security), I love experiencing different cultures and meeting people the world over.
Indeed, I’m married to a French woman; we have our family home in Paris, and I’ve bought a pied à tèrre in Dubai. So I’ve loved the chance over the past couple of years to visit other Middle Eastern countries in my work and to soak up their vibrant cultures.
Before Christmas, we attended IFSEC & OSH Arabia for the first time, the Middle East’s security, fire and safety event, endorsed by the Saudi Ministry of the Interior.
We met Saudi, Omani and Emirati representatives at the RICEC in Riyadh, following up discussions in London at the Transport Security Exhibition.
So productive was the experience that we will be repeating this December. That also applied to Intersec in Dubai, at which we had such success last year that we opened an office in Dubai. That is now beginning to bear fruit with our representative in the region, Jeremy Knight, close to finalising several deals.
Therefore, Mid-January gave us the perfect opportunity to cement our presence in the region and pursued ongoing discussions with specifiers. And today marks the start of the 10th staging of Project Qatar at the Doha Exhibition Centre. With the World Cup in Qatar now less than 10 years off and huge investment going into the Gulf state, we want to be present at the start of the development set to accelerate across the country and region.
We major on our counter-terror perimeter protection systems proven at last year’s London Olympics and autumn political conferences for the major parties. They’ve also won awards as high-profile independent judging panels acknowledge the innovation and positive impact our systems can have on policing costs.
These include ArmaWeave, HiSec, HiSec Super and DualGuard, and the award-winning Rapid Deployable System and MultiFence.